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Your agency’s brand is, quite literally, who you are. It is your image, your tone, your values, the way you do things, the reason why you do things, and so much more. If your company was a person, your brand would be its personality. Whether or not you have put time into your agency’s brand, it is already there. Taking explicit steps to define your brand and use it to your advantage is key when connecting to your customers.

Dave Wells, Agency Development Field Specialist Typically, in giving someone a personal insurance quote (either auto or home) an agent has to ask numerous questions necessary for rating – questions about cars and drivers, or questions about the home they’re quoting, such as square footage and the number of bathrooms (yes, bathrooms). But the three…

Aaron Sims, Co-CEO              So you want to start your own agency, huh? Do you have what it takes? Do ya? Well of course you do. Starting an agency is challenging, no doubt, but with some tried and true strategies in place you can overcome those early obstacles and create a viable agency. Before we…

While there are other options out there, selecting the best business financing option for you is critical in successfully starting your insurance agency. Based on your unique business venture and your financial history, one or a combination of these options will be best for you.

If you have already taken a leap of faith and put a sign on a door, or opened up your virtual storefront via your new website, waiting for prospects and clients is no longer an option. You need revenue coming in now. You need carriers to match up with those prospects to turn into clients, and you need technology to help you manage those clients.